Growth & User Acquisition
From JD CENTRAL and Lazada to Delivery Hero — O2O strategies, channel building, A/B testing, journey design, and dashboard-driven decisions.
I build marketing that connects brand strategy, growth mechanics, and audience storytelling — shaped by 6+ years across regional campaigns, user acquisition, and business building.
Built to help hiring managers understand my strengths at a glance — before reading a single bullet point.
From JD CENTRAL and Lazada to Delivery Hero — O2O strategies, channel building, A/B testing, journey design, and dashboard-driven decisions.
Connecting messaging across social, digital, partnerships, and offline so campaigns feel consistent, sharp, and commercially meaningful.
I enjoy the side of marketing that touches pricing, margin, lead pipelines, and operational systems — not just promotion.
Running food and music channels keeps my thinking sharp around audience behavior, cultural timing, and storytelling that earns genuine attention.
Managed 360° communication and business strategy across SJS Canopy, iCamp Japan, iCamp Thailand, Saitaan Villa 18, and Mali Villa 57. Built lead gen channels, sales SOPs, dashboards, Meta campaign ads, B2B credit term campaigns, and product marketing — all simultaneously.
Designed the COD Fee user journey with the product team, ran A/B testing, tracked wallet coupon performance, and gave weekly strategy recommendations to marketing leads.
Built thematic campaign mechanics, offline new-user event strategy, and omnichannel marketing mix for the 1-hour delivery platform — going from launch to 300 weekly orders from offline channels alone.
360° marketing strategy across 5 brands — SJS Canopy, iCamp Japan, iCamp Thailand, Saitaan Villa 18, Mali Villa 57.
Lazada Wallet growth — coupon strategy, COD-to-wallet journey, A/B testing, budget tracking.
Regional campaign management across Thailand, Laos, and APAC markets. Online branding, media planning, performance analysis.
O2O growth strategy for Instant JOY delivery platform — offline event activation, channel building, P&L tracking.
Documenting food, culture, and human moments across Bangkok and beyond. This channel keeps my instinct for storytelling and audience engagement sharp.
Watch on YouTube →
Covers, guitar, and music content. Music shapes how I think about rhythm, timing, and emotional storytelling in campaigns.
Listen →I approach every role like a founder would — looking for leverage, efficiency, and real business impact. Marketing that also makes business sense.