I'm a marketer who thinks like a business owner.
I started in campaign coordination — learning the discipline of timelines, tracking, and making campaigns actually work. Over time I grew into managing full omnichannel strategies, regional teams, and multi-brand business communications. What hasn't changed is my instinct: marketing should make the business move, not just look good.
I've worked across delivery platforms, e-commerce growth, Web3 game launches, camps, car accessories, and luxury villas. That breadth is intentional. I believe marketers who understand different business models make better strategic decisions.
Strategy first. Execution always.
Good marketing lives where audience insight, business direction, and creative execution intersect. I like building campaigns that are clear to management, useful to teams, and memorable to audiences. I'm comfortable moving between strategy decks and hands-on creative production.
- I think in systems — SOPs, dashboards, and frameworks help teams stay aligned and move fast.
- I speak data, but I also speak culture. Both matter for campaigns that actually convert.
- I bridge creative and commercial — I can write a brief, design in Canva, pull a budget report, and present to a board.
- I build for real people — food and music keep my audience instinct grounded in human behavior, not just metrics.
A role with room to think, build, and grow.
Ideally a team where brand building, growth thinking, and content-led communication come together. I thrive in environments that respect both big-picture strategy and disciplined execution. I'm especially interested in roles in marketing campaign management, brand strategy, omnichannel communications, or growth — in any industry with a real product worth building around.
BBA in Marketing, Assumption University
2016–2019 · Bachelor of Business Administration, Marketing major. Graduated with competition experience that gave me real-world pressure before my first job.
1st place — Cissle × Bigwork QERP
Won 1st place out of 50 teams in a Marketing Tech competition organised by Cissle × Bigwork. The brief: brand refreshment and full website creation for Bigwork's new quick ERP product launch. Our team handled positioning, messaging, and the full digital build — and took home the winner's trophy.
Semifinalist — L'Oréal Brandstorm
Reached the semifinal round of L'Oréal Brandstorm, finishing in the last 17 teams from an open national competition. One of the most competitive brand strategy challenges in Thailand's university circuit — and an early proof that I could build brand thinking under real pressure.
5 languages, daily.
Being multilingual isn't just a skill — it's a cultural and business advantage that shapes how I read audiences and write communications.
The full stack.
AI-native marketing — and building with it.
I've gone beyond using AI as a writing assistant. I'm now learning how to build with AI — agents, automations, and workflows that change how marketing gets done. The goal: be the marketer who can think strategically and build the tools that execute the strategy.
